Big Ten announces agreement with Kraft Fight Hunger Bowl

From the office of the Kraft Fight Hunger Bowl

SAN FRANCISCO – Two of college football’s premier conferences, the Pac-12 and the Big Ten, will face each other in the Bay Area’s post-season bowl game beginning in 2014.

The Kraft Fight Hunger Bowl today announced six-year agreements that will establish a new partnership with the Big Ten and significantly improve the Bowl’s selection rights in the Pac-12.  Both pacts will run from 2014 through 2019.

Effective with the new match-up, the Bowl will be played in the new 68,500 seat Levi’s Stadium in Santa Clara, future home of the NFL San Francisco 49ers and site of the Super Bowl in 2016.

“Our objective entering negotiations for the next bowl cycle was to elevate the game,” said Bowl Executive Director Gary Cavalli.  “Specifically, we wanted to move up in the Pac-12 and secure the highest quality opponent possible.  We’re thrilled that we’ve been able to achieve both goals.  With a Pac-12 vs. Big Ten matchup and a new world-class stadium, we’ve positioned our game very well for the future.”

Under terms of its renewal with the Pac-12, the Bowl will have the No. 4 pick, within parameters established by the conference, [after the Rose/Playoff Group, Alamo and Holiday Bowls], a jump of two positions from its current No. 6.   The Bowl will work with the Big Ten to create the best possible matchup for the Pac-12 and ensure that at least five different Big Ten teams visit the Bay Area during the six-year term.

“The opportunity for the Big Ten Conference to play an annual bowl game in a world-class city like San Francisco, in a state-of-the-art, new NFL stadium, and in an area rich in football tradition appealed to our Directors of Athletics and head coaches,” Big Ten Commissioner James E. Delany said.


“The Kraft Fight Hunger Bowl is a welcome addition to the national Big Ten bowl family, one we hope will also appeal to the many graduates, fans and friends of Big Ten football who work and live in Northern California.”


“We are delighted to continue the Pac-12’s relationship with the Kraft Fight Hunger Bowl and thrilled to build on our postseason partnership with the Big Ten Conference in the Bay Area,” said Pac-12 Commissioner Larry Scott.


“Having the opportunity to showcase the two conferences with a quality match-up in the San Francisco 49ers new state-of-the-art stadium is a win-win for our teams and fans.”

AT&T Park has been the game’s home since its inception in 2002.  This year’s finale at the downtown San Francisco ballpark is scheduled on Friday, December 27 at 6:30 p.m. PST/9:30 p.m. EST.  The contest will pair the Pac-12’s No. 6 selection against BYU [if bowl-eligible]. If the Cougars do not achieve bowl eligibility, the Bowl has a backup agreement with the ACC.


When the game venue moves to Santa Clara next year, the team headquarters hotels and most bowl-week activities will remain in San Francisco.


The Pac-12 was first represented in the game in 2006, when UCLA faced Florida State.  Oregon State came to San Francisco in 2007, followed by California in 2008 and USC in 2009.  After a year’s hiatus, the Pac-12 sent UCLA again to the 2011 matchup, then Arizona State this past season.  Pac-12 teams own a 4-2 record overall in the Kraft Fight Hunger Bowl.


The Big Ten is undefeated in the Kraft Fight Hunger Bowl, with a victory by Illinois in 2011.


With the Big Ten, the Pac-12 refreshes a rivalry that dates back to the first Rose Bowl Game at the turn of the last century.  The ‘Granddaddy Of Them All’ was first played in 1902 when Michigan defeated Stanford.


The union of the two conferences in the new 49ers stadium represents a significant potential increase in not only attendance, but also in television ratings. Between them, the Pac-12 and Big Ten have a television ‘reach’ that stretches from coast to coast, marked by a presence in 12 of the top 20 national television markets and 15 of the top 30.


The Big Ten Conference footprint extends to major U.S. & Nielsen TV markets, including New York/#1 Nielsen [Rutgers]; Chicago/#3 [Illinois & Northwestern]; Philadelphia/#4 & Pittsburgh #23 [Penn State]; Washington, D.C./#8 & Baltimore #27 [Maryland]; Detroit/#11 [Michigan & Michigan State]; Minneapolis-St. Paul/#15 [Minnesota] and Cleveland/#18 [Ohio State].


The remaining five institutions in the 14-team conference enjoy statewide as well as national followings [Nebraska, Iowa, Purdue, Wisconsin, Indiana].

The 12-team Pac-12 Conference encompasses Los Angeles/#2 Nielsen [UCLA & USC]; San Francisco Bay Area/#6 [Stanford & California]; Seattle-Tacoma /#12 [Washington & Washington State]; Pboenix/#13 [Arizona & Arizona State]; Denver/#17 [Colorado]; Portland/#22 [Oregon & Oregon State] and Salt Lake City/#33 [Utah].


  1. When can we expect The Fight Childhood Obesity Bowl? … The Kraft Cheez Whiz No More Empty Calories and Processed Foods Bowl? The Texting While Driving Kills Bowl? The Mexican Border Control Bowl…? The Keep our Pristine Waters Free of Big Oil Polluters Bowl?….The Stop Fracking Bowl..(also known as the Quit Giving the Earth a Concussion Bowl)? The Repair our Dilapidated American Bridges Bowl? The Drought Relief Bowl? The Raise our Teacher’s Salaries Bowl? The Save the Middle Class Bowl? The End Gang Warfare Bowl? The Jim Carrey I no longer like Gun Violence in my Movies Bowl?

    The You Don’t Need a Fundraiser Bowl in One of the Most Beautiful States in the Nation Where Only the Rich can Afford to Live if the Greedy Software Giants, Business Tycoons, Entertainers, and Professional Athletes Gave a Minuscule Pittance their Ridiculous Gazillions Back to Society Bowl?

  2. Couple things Harvard…

    I’m going to guess that charity contributions from Google and the other corporations in Silicon Valley and LA far exceed a pittance.

    Has Jim Carrey ever been in a movie that had gun violence???

  3. Things got a little crazy in Ace Ventura Pet Detective, Geoff. And also The Mask. Of course, he could also dodge bullets in that one, so maybe it’s a wash.

  4. Harvard,

    I agree with nearly all of your potential bowl names.
    It’s very clear you’re a well read individual, who also happens to be a huge IU fan. (and Alum, I assume.)
    I just want you to know if you’re OK. If I’d tried to put that little diatribe together I’d have a headache for a week. Keep supporting Hoosier Nation (and watch your step gettin’ down from that soapbox.

  5. In 2010, Google gave over $145 million to non-profits and academic institutions.[6] In the same year, Google was named the Bay Area’s top corporate philanthropist by the San Francisco Business Times for giving $27.6 million to Bay Area charities.

    I’ll take a pittance of that pittance and retire tomorrow… Uhhhhh-thank you!

  6. Page is worth 23 billion. 1000 million = 1 billion

    27.6/23,000 = .0012

    Approximately 1/10 of 1% of Larry Page’s current net worth was given to Bay Area charities in 2010.

    You could fill the Grand Canyon with food if he gave 1% of his net worth to charity. You could fill the oceans if Microsoft, Apple, Google, and Facebook gave 1%.

    Remove all the loopholes the billionaires use to evade taxes in overseas accounts and we could likely feed all America’s hungry for the next 10 years.

  7. I don’t disagree with your last point Harvard, but net worth and cash on hand are vastly different things… That also includes a heck of a lot more than just his Google holdings.

    There are a lot of operating costs, taxes, etc included in your number. They have pledged to give 1% of operating profit to charity each year. That’s more than a pittance. Hundreds of millions every single year is more than a pittance.

    I’m not a huge Google fan… I know 2 people who know Page and their corporate environment intimately, and completely refute their motto “Do no evil”…

  8. I have known and worked with many CPA’s. None can tell me how to turn profits into cash flow. As Geoff stated net worth is more of a benchmark and may have no relationship to unencumbered cash. Servicing debt to support net worth is an everyday occurrence.

  9. Davis; Scoop fans of the NCAA- Seems like this week much will be on the line for the NCAA and intercollegiate athletics as we know it. (Davis, I suspect you’ve read it. Would love to read your thoughts on it. It would be fun to follow it and, eventually, look at the records).

    A lawsuit against the NCAA has been filed and a federal judge is to decide if it can go forward. The charges are, basically, that the NCAA is nothing but a huge, money making scheme benefiting mostly itself (and a few dozen multi-millionaire coaches and administrators), founded on the back of nearly-indentured servant labor, the college athlete. Duhhh! (Ironically, the one’s who stand to make the most money from the lawsuit are the lawyers representing the athletes, some of whom we don’t even remember and others- including famous names- sweeping up the crumbs they left behind the first time)


    The article- ran in the 06/24 Chicago Tribune- and is quite detailed. The lawsuit, if successful, threatens to change the structure of intercollegiate athletics as we know it.

    Whatever the outcome, it seems university presidents better get a handle on the NCAA before somebody else does
    it for them.

  10. I’ve spent some time in the cities of the four bowls named in the story. Aside from the prestige of the Rose Bowl I would MUCH rather spend the holidays in the Bay Area than in any of the other 3 bowl locations.

    There are certainly worse spots than those of course. Memphis, Detroit, Birmingham, and Shreveport come immediately to mind.

  11. Davis, that’s fine. Whenever you form your view of it I’d love to hear it. I’ve also been giving some thought to the wider issues that may be involved.

    As I said, I’d really enjoy listening to your point(s) of view.

    In the mean time, really looking forward to football. Maybe time to ask DD when is football season again?

  12. TSAO- finally pulled up the complaint in O’Bannon v. NCAA. It’s doomed. It’s a class action suit that the NCAA is appropriating the likenesses (images) of players for its own uses without compensating the players. “If you use a someone’s image in a commercial, you must pay them.” The biggest hurdle is that all plaintiffs in a class must have suffered similar damages which can be calculated by application of a formula applicable to all class members (e.g., overbilling on credit card accounts). The problem here is that the value of the image of a Heisman candidate is vastly different from that of a second stringer.

  13. Davis- thanks…I understand that the judge was to certify (or not) whether O’Bannon and other athletes who have since joined him in demanding compensation can ‘classify’ as a class, just as you are pointing out. The judge delayed her decision (which was originally due last Thursday) basically hintng at some difficulty as per your point. It(the hearing) was delayed at least a couple of months.

    Interesting to have your view. This undoubtedly is a case of the greedy v the greedy if you look at some of the games involved. But the big issue may eventually involve (or at least open a window into) the NCAA. Thanks.

  14. An even bigger question is “what is a non-profit organization?” The NCAA is one. Bowl games are another. The Director/CEO/Bigwigs of these events earn nearly half-million dollar salaries organizing these extravaganzas. Anyone a “member” of Blue Cross Blue Shield? That’s a “non-profit,” too. I have a client who operates an art gallery/”foundation” that promotes artists of a certain ethnic persuasion. He draws a salary from the operation thereof (sales of paintings and sculptures), and plenty of perks, too. I know ’cause I bumped into him in the business-class section of a flight from Europe. The difference was, my ticket was paid for by a different client who is “for profit,” i.e., pays plenty of taxes.

  15. Oh yeahh!!! The concept, ‘non-profit’ is literally for those who want to believe in the Good Fairy. Who needs profit-making enterprise when you can make $3 million a year heading a Foundation that pays for your $7 million house, four cars, the salaries and taxes of the drivers and gardeners, butlers, servants, electricity…yara,yara…and has a golden parachute waiting for the day they replace you.

    Never mind the non-profits set up (for instance, by basketball coaches) to minimize tax expsure….one more yara!

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