Football uniforms to be unveiled at spring game

Just as he’d hoped to do, Indiana assistant athletic director for marketing Pat Kraft will unveil the IU football team’s new uniforms at the Cream and Crimson scrimmage on April 17.

“I do believe we’ll have both the home and away uniforms,” Kraft said. “We’re going to put them on mannequins throughout the stadium and just unveil them that way.”

Kraft also mentioned that they could be shown on the stadium scoreboard, which will be working for the game.

The process of choosing the new uniforms has been going on for most of the year. A model of one of the options presented by Adidas leaked around December. Kraft wouldn’t describe the model IU eventually chose, but said he was happy with the end result.

“I love them,” Kraft said. “I think they’re great, I think they’re unique to us. I really like them, I think they’re classy. I think it will separate us from Oklahoma and some of the other schools that have uniforms with a very similar look and feel to us. I think they will keep us and make us unique.”

The unveiling of the new uniforms will be just a part of the spring game experience. The marketing department has come up with a list of promotions, which are detailed here.

Kraft said his hope is to make the spring game a bigger event. At football-oriented schools like Alabama and Ohio State, teams come close to filling the stadium for the spring game and sometimes actually sell out. Indiana’s spring game has never drawn that sort of attention.

“We always talk about trying to change the culture and create a culture around football,” Kraft said. “Fred and Scott and myself want people to look at this game as Midnight Madness and Hoosier Hysteria for basketball. Everywhere else in the country, this is a big deal. … We gotta lay the foundation. We gotta start somewhere, and I think this is really important for us.”

3 comments

  1. Thankfully we’re neither a Nike school, nor that big of a football program. If that were the case, we’d be facing a disaster. (I’m interested in seeing what UVA does with their uniforms today, as they’re apparently getting Nike-fied)

    Adidas is usually pretty good with uniform changes in football, and I thought that leaked concept from the fall was not too bad. Definitely taking a wait-and-see approach.

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