IU to sell beer, wine at football games this fall

Thirsty football fans are in luck.

Beer and wine will be available for purchase inside Memorial Stadium this fall.

On Tuesday, Indiana University announced plans for a pilot program that will allow all fans over the age of 21 to purchase alcoholic beverages in the stadium during football games this season. In overseeing the program, the university will then determine whether to expand sales to other venues on campus.

“Our main goals with this initiative are to enhance the gameday experience for our fans and reduce alcohol-related incidents in and around the stadium,” IU athletic director Fred Glass said in a statement. “While there will be some comparatively modest revenue generated by these sales, that is not the primary purpose of this program. Ten percent of our net beer and wine public sales revenues will be given to campus for alcohol safety programming.”

Indiana joins a growing list of universities warming to the idea of beer sales at on-campus sporting events. More than 50 of the 129 Football Bowl Subdivision programs allow in-stadium alcohol sales to the general public, and the NCAA Executive Council recently approved alcohol sales at NCAA Championship events.

Indiana is now the seventh Big Ten school to sell beer to the general public at home football games, joining Purdue, Illinois, Rutgers, Ohio State, Minnesota and Maryland.

Already, the IU Auditorium sells alcohol to guests during events.

In considering the move to beer and wine sales at football games, IU’s athletic department commissioned Wasserman consulting firm to study the desirability of those sales. According to a release from IU, the study found that beer and wine sales resulted in an improved gameday experience and a boost in attendance.

The study also found that in-stadium sales led to a reduction in alcohol-related incidents and safety issues. According to the release, Ohio State reported a 65 percent drop in alcohol-related incidents the first year it served alcohol to the general public, while West Virginia reported a 35 percent decline.

Vendors will be required to check IDs, maintain a two-drink limit during each individual purchase and cease sales at the end of the third quarter.


  1. I need fentanyl just to stomach the women’s bb thread. Jesus Christ in a chicken basket.

  2. IU is moving in the direction of other stadiums and schools that found serving alcohol in the stadium reduced alcohol related incidences which is a good thing. The ushers just need to remove anyone that becomes inebriated so other fans don’t have to have the game ruined by them.

    Names back on the jerseys and alcohol sales may portend a season to remember.

  3. So how many years will it be until weed will be smoked legally in stadiums on college football game day? In basketball arenas? Hard liquor served?
    Maybe, a way to increase attendance and have more in the stands at end of games crashed or passed out.
    Who is responsible (usher/s, servers, sport program, university, people who legalized drinking program, driver only?? if someone at a game is driving after game and gets in a deadly car crash (maybe killing kids in a family car) in his car or another driver’s vehicle? It may never happen, however plane crashes are rare also and this to has a chance of happening somewhere in the country. I know it is innocent having a beer at a sporting event like the pros do and other entertainment venues.
    Whatever happened to the junior high and high school thinking; I don’t smoke or drink. I play sports.

    1. That would be a valid argument except, as V pointed out, alcohol related incidents statistically go down. Probably because there is some monitoring. Tailgaters are outside slamming down cheap beer.

      Ending prohibitions often has unexpected results. In Colorado, after marijuana legalization, teenage marijuana use went down, opioid abuse went down, and DUI’s went down.

      If you want to commit political suicide in Colorado just campaign on recriminalization. Other than Church Lady types everyone is pretty pleased with the results and very, very few want to go back to the bad old days of jailing productive citizens.

      1. That being said, I rarely attend NFL games in large part because of drunken fans.

  4. Yes, IU ladies have over a 100 basketball blog posts (many repeaters)….the newer high/higher interest game in Bloomington.

    1. Yea it looks like a pretty heated conversation over on the women’s basketball blog. Who knew there was such passion for women’s basketball?

  5. When the plastic bags and inspection of items being brought into the I U Athletic events that controlled what was being carried into the athletic events that a legalized beer sales would be coming to the stadiums. t, U of L already have hard liquor sales at their games, even beer at the baseball games. It’s a real shame that the planners of the I U athletic facilities didn’t install cup holders for the chair back seating. I attended one U of L basketball game with my wife and there was a fan with a tall beer cup that was spilling beer as they walked to their seats, and I told my wife. ” We are real lucky their seats were down several rows in front of ours”.

  6. Not really talking about political suicide as setting politics aside from this issue. In regards to statistics or reduced incidents I would say is debatable. What was included in statistics to the breadth, depth and scope. Basically, what was included and not included in studies. Though studies and statistics may be true and accurate I would lean towards the scope, depth and breadth would be utilized only to accomplish goals which would be to sell beer in stadiums at games. How about the situation where one has 3 or 4 beers at game (maybe has a pregame drink before going to stadium). Calmly leaves stadium and continues to drink afterwards etc. Then, a situation occurs. Maybe serious or non serious. However, one thing leads to another. Where did problem originate? Food for thought.

  7. That could read pre-game beers/drinks as in more than one. Yes, most are responsible but not all.

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